Jelly’s Joy is a playful confectionery sub-brand specializing in fun, colorful, and kid-friendly gummy treats. We focus on delivering high-quality sweets that spark happiness, creativity, and joyful experiences for all ages.
At Sefer, we craft premium confectionery products — from biscuits to jellies — made with passion, quality, and innovation. Based in Istanbul, we bring authentic taste and reliable excellence to every market we serve.
Our Core Values
Quality First
We never compromise on quality — every product reflects our dedication to excellence and consistency.
Innovation
We continuously explore new ideas, flavors, and technologies to meet evolving market demands.
Integrity
We conduct our business with honesty, transparency, and respect for our partners, customers, and employees.
Customer Focus
Our customers are at the heart of everything we do. Their satisfaction drives our growth and success.
Sustainability
We are committed to responsible manufacturing and minimizing our environmental impact for a better future.
Our Visions & Missions
Our Vision
To become a leading global brand in the confectionery industry, recognized for our commitment to quality, innovation, and customer satisfaction.
Our Mission
To create delicious and reliable confectionery products that bring joy to people’s lives, using the finest ingredients and advanced manufacturing processes — while maintaining integrity, excellence, and continuous improvement in everything we do.